Director Marc Reisbig brought us his treatment for this commercial showcasing VW Norway’s achievements so far this year (2012). Every scene of this commercial was it’s own intensive design project:
> A VW Golf built entirely from wooden blocks on display in a large presentation room.
> A landscaped conveyor belt with built in parallax scrolling.
> Creating a perfect replica of an as-yet unreleased car exploded into it’s composite elements and then rigging it to animate together in mid-air.
These challenges and more were then to be brought together in one continuous shot set in a series of museum rooms.
Using a wide variety of materials, scales and styles we designed and produced every technical element to minute detail.